FIFA unveiled the logo for the 2018 World Cup on Tuesday (see image above). The games, which will be held in 11 different host cities in Russia, will kick off on June 8, 2018.
The red, white, blue and gold logo seems to draw inspiration from Russian Fabergé eggs and is a rather safe design considering some past logos for international sporting events. (We're looking at you, 2012 London Olympics.)
However, many people seemed confused by the logo.
Check out the Twitter reactions below.
The next world cup logo looks like people struggling to reach their Nest thermostats pic.twitter.com/lCDpG0Lmik
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in