Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets.
"Over a hundred million views of our video content, which means that we're seeing the content reach the people who matter most," said Maurice Cooper, vp of Americas for Holiday Inn at InterContinental Hotels Group.
His brand is partnering with Tumblr, Nonfiction Unlimited, International New York Times, Mashable and MBAs Across America for effort that runs through November.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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