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The new-car smell has long since worn off social media marketing, and yet brands still struggle to create content that's worth liking, clicking and sharing.
Which brands have kept your interest (and your business) through their consistently strong use of social? What are the recurring factors that define the most engaging companies on platforms like Twitter, Facebook, Instagram, LinkedIn and Pinterest? And conversely, what missteps have driven you to unfollow a beloved brand?
Join Adweek's weekly one-hour chat about marketing and media trends for a lively debate and discussion about how brands use—or should use—social to keep customers interested and intrigued.
How to take part in #adweekchat:
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