Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Clear Channel has a new name for the digital age: iHeartMedia, reports The New York Times. The rebranding effort is inspired by the media company’s iHeartRadio online listening network.
Launched in 2008, iHeartRadio has played an instrumental role in growing the multiplatform radio industry and nationalizing what has historically been a local media. In addition to the radio platform, the iHeartRadio brand has grown to include an annual music festival (scheduled for this weekend in Las Vegas) and an awards
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in