This thriller-inspired mini-movie from Scott bathroom tissue could’ve been called “Potty Nightmares: Number 2.”
Alas, it’s not—decide for yourself if that’s a missed opportunity.
The brand, continuing to break with marketing convention in the personal care category, developed a new long-form ad based on consumers’ paranoia about running out of toilet paper … when they need it most.
The cheeky three-minute video, ominously called “The Unraveling,” leans into classic horror film tropes, putting its heroine in imminent danger (of everlasting shame) and turning her into a murderer (of a fluffy hand towel).
Creepy and comic
“The Unraveling” is a follow-up to last fall’s viral hit dubbed “The Clogging,” which snagged 2.7
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