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Mediahub/Mullen won its second piece of Viacom media planning and buying business, with the addition of agency-of-record status for TV Land. Last November, the media arm of the Interpublic agency was awarded media duties for VH1.
Mediahub/Mullen landed the account after a pitch which also included Fallon. (TV Land has previously been working with media agencies on a project basis.) Off-channel spending could not be determined.
The immediate focus of the assignment will be supporting TV Land’s comedy Younger, which premieres in January.
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