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With its new global campaign, Levi’s reminds consumers of its heritage as a democratic brand that has been at the forefront of progressive, fashion and cultural movements over its 170-year history.
In “The Floor Is Yours,” from new agency partner TBWA\Chiat\Day, a young woman and her friends lounge in a room until she sees a dance performance on television. The sight of the dancers jolts her from her seat and inspires her to literally move the floor and the room (with the help of slick VFX).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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