The interest in Instagram’s advertising business only continues to grow for marketers outside of the pool of the social mobile app's initial brand partners, and a new look into HotelTonight’s first national campaign gives a rare look at the different steps in running sponsored posts on the app.
HotelTonight launches its first national campaign today dubbed Tonight I am with a month-long Instagram effort. But instead of flashy pictures of hotels, this campaign shows images of people doing everyday things and then imagines them going to their dream places.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in