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Girls are facing a crisis of creative confidence, according to new findings from The Lego Group. Ahead of International Women’s Day (March 8), the brand launched a major initiative highlighting how language bias and the pressure of perfection can stifle girls’ creativity.
The second installment of Lego’s “Play Unstoppable” campaign, which aims to challenge gender stereotypes and empower girls, comes after the brand commissioned global research into the societal trends affecting children’s creative confidence. The study—of more than 61,500 parents and children between five and 12 years old across 36 countries—revealed that girls’ confidence in their creativity declines as they get older.
Their
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