Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing.
A new campaign from BBDO Berlin rests on the premise that it's time for the brand—known for small, fuel-efficient, city-friendly two-seaters—to get into the big car game. The really, really big car game. Not so different from the cab of a tractor trailer, or maybe a Sherman tank. Definitely a ride Andre the Giant might actually find comfortable.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in