DoorDash received 8 million entries to its ambitious Super Bowl sweepstakes offering one person an item from every ad that ran during the Big Game. Now that a winner is flaunting their prizes, the brand’s challenge is to keep the momentum going as it positions itself as more than a food delivery service.
Speaking at ADWEEK’s Commerceweek event on Wednesday, DoorDash chief marketing officer Kofi Amoo-Gottfried revealed that the brand collected customer data through the emails that people used to enter the sweepstakes.
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