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In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera. Underscoring the popularity of the move, the social data company's emailed report appropriately utilized the subject line: "He's the Good Guy, This Time."
But what will King James' return to the Ohio city mean to the team's brand and revenues?
"Could be huge," said Bob Dorfman, sports marketing analyst and ecd at Baker Street Advertising.
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