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GroupM’s Maxus has added NBCUniversal digital duties to the traditional media responsibilities it already handles for the media and entertainment giant after a review, reps at the company confirmed.
The move from incumbent Ignited, based in El Segundo, Calif., includes digital assignments for NBC broadcast and cable networks like USA, CNBC, Bravo, Syfy and E. While NBCU spent $92.3 million on digital marketing in 2013, according to Kantar Media, several sources peg future spending to grow to some $200 million.
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