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Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April.
The New York office of Grey, the incumbent on the account since 2010, didn’t participate in the search, which was initiated because of the chain’s impending sale from parent Darden Restaurants.
The review included three other finalists, with Interpublic’s The Martin Agency and independents Olson and Barkley also vying for the Orlando-based restaurant's business. Pile + Co.
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