Cannabis

Weed PSA Asks: Can a Bowl Be Super Without Cannabis?

'I'm High Right Now' campaign in Hearst Media's Super Bowl Preview issue continues to break ground for the $33 billion legal industry

a cannabis PSA on a green background
Stereotype-busting campaign from Cannabis Media Council gets a print ad in Hearst Media's Super Bowl section.Cannabis Media Council
Terry Stanley
By T.L. Stanley

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There has never been a commercial for cannabis during a Super Bowl telecast, and this year on CBS and TelevisaUnivision is no different.

But in the San Francisco 49ers home market, Hearst Media has broken ground by running a cannabis advocacy ad in its Sunday Super Bowl 58 print preview issue. The lauded stereotype-busting campaign from Cannabis Media Council (CMC), with the tagline “I’m High Right Now,” will also run in a post-game commemorative edition if the 49ers beat the Kansas City Chiefs.

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Terry Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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