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CANNES, France—Faced with a deluge of diverse ideas from aspiring creatives, Rei Inamoto had an enjoyable but incredibly daunting task: select the world's best student work to be honored at Cannes.
As leader of the Future Lions selection process and AKQA's creative chief, Inamoto said his team slowly began to find a recurring set of themes that defined those ideas that truly deserved to be honored on a global stage.
"We literally get hundreds, almost a couple thousand entries from these students from around the world," Inamato told Adweek this week at Cannes, "and you have to filter down to the final five best ideas."
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