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Kat Gates has joined Leo Burnett as a global creative director on Procter & Gamble's Always brand.
The position is new and helps to centralize creative leadership in Chicago, where she'll be based. She reports to Mark Tutssel, global chief creative officer.
Burnett handles the pad and liner business for Always. The agency also used to work on P&G's Tampax, but lost that assignment last summer to Publicis.
"We are thrilled to have a creative talent and celebrated visionary like Kat joining our network," said Tutssel, in a statement.
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