Guy Fieri and Pepsi Turn Super Bowl Vegas into Flavortown

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Any place Guy Fieri takes his brand is Flavortown, but even big partners like Pepsi realize that Las Vegas holds that title more often than most.

Before he became a culinary celebrity, Fieri was a student at the University of Nevada, Las Vegas, pursuing a degree in hotel management. Although he never ended up running a Vegas hotel, his Vegas Kitchen + Bar sits on the Strip at The Linq, his Flavortown Sports Kitchen is less than a block down at The Horseshoe and his El Burro Borracho lies just west on Flamingo at Rio Hotel & Casino.

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