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For NBA champion LeBron James and Premier League star Erling Haaland, success is a family affair—both in and outside the sports realm.
As a longtime Beats ambassador on top of his athletic career, James has expanded his partnership with the brand to include his wife Savannah, son Bryce and daughter Zhuri, in addition to son Bronny James, who has worked with Beats since 2022. It is the brand’s first-ever family signing.
Haaland, a Norwegian soccer player for Premier League club Manchester City, has also signed on as a Beats ambassador.
A new ad from the Apple-owned headphones brand brings the athletes’ deep-rooted family ties to life.
Savannah
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