Yahoo has launched a self-service set of tools called Gemini for mobile search and native advertising. Per a rep for the Sunnyvale, Calif.-based digital company, it believes a one-stop shop for the two ad units could make a difference in attracting brand marketers.
Until recently, its mobile search ads were available via the Bing Ads platform. Now they can be found with Yahoo's 10-month-old native promos through Gemini, which fits into the Yahoo Ad Manager platform that CEO Marissa Mayer unveiled in January at CES.
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