Carmelo Anthony's Advice to Brands: 'Don't Talk, Just Listen'

The NBA legend opens up about giving back and growing as an entrepreneur

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Life after the NBA has been good for Carmelo Anthony.

The 10-time NBA All-Star enjoyed a storied two-decade basketball career: He is one of the league’s top 10 all-time scorers and the player with the most Olympic medals.

Now, he is setting his sights on what’s next. Anthony sat down with Adweek’s Christine Lane at Brandweek to discuss his entrepreneurial efforts, empowering underrepresented communities and what he looks to accomplish every day.

Not disrespectful but disruptive

Anthony spent 19 years in the NBA, but it’s only been a couple of years since he entered the world of business, one he humbly acknowledges is still new to him.

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