Just in time for Valentine's Day, Lover.ly, a startup focused on brides to be, is launching a social channel where couples can digitally organize their wedding keepsakes—chiefly photos—while inspiring the nuptials of others. Called Real Weddings, it will sport 4,800 so-called "wedding blueprint" guides for those about to get hitched.
The two-year-old, New York-based company—following the idea that attractive pictures sell clothes online—has forged relationships with Nordstrom, Macy's, J. Crew, Dessy and some 2,500 other retail chains, providing them an e-commerce feed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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