The craziness of the internet and the often bizarre beauty and health trends promoted are lampooned by Academy Award-nominated actress Kate Hudson in a campaign for medical and aesthetic laser company Alma.
Hudson is the new global brand ambassador for Alma, which manufactures laser, light-based, radiofrequency, plasma and ultrasound technologies. The partnership with Hudson will promote its range of beauty solutions, beginning with the “Beyond the Trend” campaign.
The ad will run throughout September on digital and social media platforms to highlight Alma’s products, using humor to parody people who adopt strange beauty rituals and directing audiences to use its scientific products over passing fads.
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