Brands Volley for Advantage With US Open Activations

Floating courts and glow tennis are among the offerings at the 2023 tournament

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The U.S. Open provides access to hundreds of thousands of tennis fans and millions of viewers for weeks at a time—and brands want a piece of that audience.

The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing, Queens had 776,120 fans on the grounds during the two weeks of the 2022 U.S. Open main draw. That surpassed the previous record of 737,872 set in 2019 and sold out every event in Arthur Ashe Stadium for the first time in the tournament’s 25 year history.

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