Sincere apologies are hard to come by in this world, but every now and again, a brand is compelled to express public remorse. For KFC Canada, the time has finally come for a reckoning with all the utensils left behind by its “finger lickin’ good” chicken.
The “finger lickin’ good” tagline has been with the brand since it was first uttered as an off-the-cuff remark made by a store manager in the 1950s. KFC Canada is taking the phrase to heart, apologizing for all the utensils left sitting in drawers, with its “Sorry, Utensils” campaign created by agency Courage.
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