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The media have already made much of the fact that Super Bowl XLVIII will be the first in game history to be played outdoors in a cold-weather city (specifically, in the roofless MetLife Stadium). And it's no coincidence that the apparel brands with NFL partnerships are ready with a plethora of performance gear. After all, if Sunday's weather truly sucks, that's a touchdown for the marketing department, right? "The weather generates more buzz," conceded Under Armour's marketing vp Steve Sommers.
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