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At first, Francesca Willow ignored the partnership inquiry she received from a Texas-based oil and gas company in mid-May.
But when Pheasant Energy sent a follow-up asking about rates for a guest post on her sustainable living blog, “I sent back quite an angry response,” the U.K.-based content creator said. “Or, well, I’m quite British. So let’s say a British-angry response.”
Willow, also known by her social media handle @EthicalUnicorn, told Pheasant that she doesn’t work with oil and gas companies unless they “are actively closing all fossil fuel projects and pursuing a just transition to renewables ASAP.”
Willow is one of many creators pushing back against the influence of fossil fuel companies on social media due to the industry’s impact on climate.
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