Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m., Converse claimed its handle, marking its entry on the Twitter-clone app.
The brief for appearing on Threads was a quick text exchange between the company’s CMO Sejal Shah Miller and her social media team: Keep it organic and playful, and maintain the Converse-vibe.
“The appeal of threads is you’re able to have a conversation,” Miller told Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in