Health and Wellness

An Oral Hygiene Brand Made a Superhero Film to Inspire Kids to Brush Their Teeth

SuperMouth has a history of using entertainment to appeal to kids.

SuperMouth superheroes help each other maintain dental hygiene — New work from SuperMouth uses superhero movie tropes to sell kids on proper dental care.SuperMouth

By Sara Century

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Advertisers borrowing cinematic techniques is nothing new, but the latest brand to do so couldn’t be further away from its chosen movie genre.

Dental hygiene brand SuperMouth has released the “Rise of SuperMouth,” an ode to superhero movies. This 35-minute film uses a hybrid of live-action and animation to tell a Marvel-style action story in which the villain, Cavitar, tempts kids to ruin their teeth with candy. Fortunately for them, the SuperMouth squad forms to battle Cavitar and his ilk.

“The

Sara Century

Sara Century is a freelance writer for Adweek.

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