Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
John Hancock, a signature financial services client at Hill Holliday for the past 29 years, is reviewing its creative and media business, sources said.
Hancock spent nearly $23 million in measured media in 2012, according to Nielsen. That amount does not include Internet or business-to-business spending.
The procurement-driven review is being led by Manulife Financial, the Canadian financial services firm that acquired John Hancock in 2004. Hancock's brand name remained unchanged in the United States, but the company’s product and services portfolio expanded beyond insurance to include mutual funds, variable annuities and 401(k) plans.
John Hancock has worked with Hill Holliday since 1984, when Interpublic Group shop introduced the “Real Life, Real Answers” campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in