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Ahead of World Whisky Day on May 20, global marketing effectiveness and research company System1 has found what it claims is “the world’s best whisky ad”—a recent campaign from Whyte & Mackay featuring puppet beavers.
Released at the end of April for contemporary blended Scotch brand The Woodsman, owned by Whyte & Mackay, the “Well Earned” campaign focuses on the hard work of a colony of beavers and how they treat themselves at the end of a shift of gnawing and sawing away on wood.
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