Was This Little-Known British Ad the Most Emotionally Engaging of 2017?

Research firm System1 unveils its FeelMore50 list

Gravity Road's spot for belVita tops the list with its story of a comical train conductor. belVita

Wait, we’re not done with the 2017 lists yet! Here’s an intriguing one from research firm System1 ranking the 10 most emotionally engaging spots of the year—based on testing of 705 award-winning or viral global TV ads and digital films among 56,400 consumers.

@nudd Tim Nudd is a former creative editor of Adweek.