When legendary Italian filmmaker Federico Fellini named his 1960 masterpiece “La Dolce Vita,” it was meant to be ironic. Much of the film is about disillusionment with a glamorous life, urging viewers to accept the world as it is without idealization.
Fellini’s work continues to inspire filmmakers around the world, but one of the most surprising nods comes from Kraft Heinz brand Velveeta. The La Dolce Velveeta (LDV) campaign continues to remind consumers to enjoy the beauty of the moment.
Three
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in