Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Unilever food product Marmite has divided the British public for decades. The taste of the dark brown, yeast extract spread is not for everyone, but Marmite embraces that–in fact, it has built its brand around the slogan: “You either love it or hate it.”
Many of its previous marketing campaigns have attempted to classify the world’s population into two camps: Marmite lovers or haters. It has gone to great lengths to find answers, from hypnosis to genetic testing.
Marmite’s latest experiment is based on a groundbreaking scientific study revealing that babies in the womb react to what their mothers eat.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in