Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Creative tech studio Beyond is experimenting with the intersection of physical and digital fashion with the launch of its first “full-cycle” Phygital Fashion Capsule Collection, which, in part, will allow people to try on a hoodie in augmented reality before purchasing a real-world version of the clothing item.
This campaign is split into multiple phases, with the first phase being the launch of an augmented reality Snapchat lens at the Royal Palace in Amsterdam. There, users can view Beyond’s digital fashion avatar, named Onyx, wearing the campaign’s hoodie in augmented reality.
Phase
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in