For years Cadbury’s marketing team was haunted by the success of its now iconic campaign “Gorilla.” Following the success of that 2007 spot, in which a gorilla plays drums to Phil Collins’ In the Air Tonight, the Mondelez brand struggled for more than a decade to repeat the feat.
This led to numerous creative campaigns featuring inanimate objects suddenly dancing to a familiar upbeat song, from airport vehicles to clothing. Nothing worked to the same degree, although it came close with “Eyebrow Dance.”
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