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There is a gender gap in autism diagnoses, and research points to widespread public misconceptions about the experiences and needs of autistic girls.
Vanish, a household garment care brand in the U.K., is tackling stereotypes about autism in its latest ad campaign. Though it may seem an unexpected choice for a CPG brand to address such an issue, the campaign is part of a longtime initiative from U.K. broadcaster Channel 4 to improve diversity across advertising.
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