Channel 4's Cyber Attack 'Announcement' Promotes New Series

The 'as live' broadcast featuring Adrian Lester and Simon Pegg has been reported to Ofcom

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

The outbreak of a major national cyber attack is one that has been considered for decades—and the implications are potentially unthinkable, something that British broadcaster Channel 4 outlines in a promotional campaign for its new six-part series The Undeclared War. Released last week, the campaign, which was inspired by Orson Wells’ War of the Worlds radio play from 1938, has already been reported to media regulator Ofcom for worrying audiences in a similar fashion.

Featuring two lead actors Adrian Lester and Simon Pegg in the promo campaign, the social media content features the pair giving an emergency press briefing, sternly outlining the potential threat of a cyber-attack and its consequences before telling people not to panic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in