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To underscore the beauty industry’s role in driving inclusion, Sephora tapped TBWA\Chiat\Day LA to lead creative ideation and execution for its 2023 holiday campaign, eyeing the agency’s commitment to multicultural messaging.
Sephora’s long term holiday campaign, dubbed “Give Something Beautiful,” rejects heteronormative holiday tropes by casting diverse couples and families in compilations that link the beauty industry to connection and affection. While the agency has not revealed details on this year’s work, the campaign will “tap into diverse partnerships, both in front of and behind the camera” while acknowledging the individuality of consumer beauty needs, according to a statement.
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