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Joshua Hirsch has been named evp, chief technology officer at Publicis Kaplan Thaler, joining the agency from Big Spaceship, where he was partner, minister of technology.
The appointment comes as the Publicis Groupe shop expects to hire a chief digital officer in the fourth quarter. Hirsch and the new CDO will succeed Brian Skahan, most recently CTO of Publicis Kaplan Thaler, who left the agency in May to return to Crispin Porter + Bogusky, Boulder.
Robin Koval, CEO of the agency, said Skahan’s departure presented an opportunity to think more broadly about its approach to digital leadership.
“The role of digital is interwoven in everything we do," she said.
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