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For one of the shortest months of the year, February is one of the busiest: the Super Bowl, the Grammy Awards, NBA All-Star Weekend, Valentine’s Day and, of course, Black History Month, jockeying for the public’s time and attention.
Brands and the media are often so busy courting so many different factions at once that it’s easy for others to go unnoticed and neglected—and ultimately forgotten.
It is a scenario that is all too familiar for women of color year-round—especially when it comes to Black women.
With that in mind, Bumble partnered with ethnographic marketing, communications and content company Worthi for #LoveLetterToBlackWomen, a heartwarming social campaign featuring notable fans of famous Black women, along with members of the Bumble’s real-life user community.
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