Chobani Narrows Agency Review

Four finalists make the cut

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Chobani has cut participants in its agency review to four finalists: Wieden+Kennedy, Droga5, The Martin Agency and Bartle Bogle Hegarty.

The finalists will be briefed this week at the Greek yogurt maker’s New Berlin, N.Y., base. The company expects to make a decision by late August. Chobani has been working with independent agency Boathouse of Boston.

Chobani had earlier narrowed its list, paring the contenders down to these agencies plus Goodby Silverstein & Partners, TBWA\Chiat\Day and Anomaly.

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