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Not long ago, many people would have loved to have a direct line to LeBron James's answering machine—to leave him a nasty message, or 10.
Times have changed, to the point where many people might actually congratulate James on his second NBA championship in a phone message. Wieden + Kennedy lets you do just that in a campaign launched last Friday, the morning after the Miami Heat put away the San Antonio Spurs for their second title in three years.
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