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Commonwealth is quietly working to regain creative lead on Silverado trucks, a General Motors brand that had shifted from the Chevrolet-dedicated agency to rival Leo Burnett late last year, sources said.
Commonwealth, which is now run by McCann Worldgroup after Goodby Silverstein & Partners’ exit in March, is back to producing some work for the brand, sources said, although it could not be determined the scope of the assignment. Media spending on Silverado totaled nearly $350 million last year, according to Nielsen.
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