Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With the new year in full swing, many people are already partaking in Dry January, the month-long challenge where some people choose to abstain from alcohol.
As a way to provide a creative alternative for the use of Tito’s vodka, the brand teamed up with entrepreneur and DIY expert Martha Stewart to launch “DIY January,” a campaign that demonstrates how you can still use Tito’s without drinking it and get some household tasks done in the new year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in