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Earlier this year, Cadillac announced a review shortly after news reports leaked that the GM brand planned to move its creative account, sans pitch, to Campbell Ewald.
Last week, more than a dozen top Cadillac executives heard presentations from the four agency teams pitching for lead creative duties on the automaker's $250 million U.S. account. Interpublic Group’s bid consists of Campbell Ewald, Hill Holliday, and Lowe. Omnicom put forward DDB. Publicis Groupe offered a mix of executives from Digitas and Publicis.
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