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British chocolate brand Cadbury will utilize digital out-of-home activity as part of the promotion of its Secret Santa Postal Service, using digital and static posters to promote sharing at Christmas. The annual campaign was released just days after the departure of Benazir Barlet-Batada, senior marketing director of confectionery, U.K. and Ireland, at Mondelēz International.
The new creative for the six-week activation from VCCP was released Monday and will once again aim to inspire people to send a free chocolate bar in secret to someone special.
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