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McCann Worldgroup prevailed in a holding company shoot-out for Zurich Insurance Group, beating contenders that included the incumbent Publicis Groupe and WPP Group. The Worldgroup pitch team represented parent Interpublic and included efforts from McCann Erickson, MRM and UM. The global assignment covers advertising, media and digital marketing.
Account revenue across all Worldgroup marketing units is estimated at more than $10 million. Global media spending on Zurich was not available. Spending in the U.S., where Zurich is a leading commercial property and casualty insurer, approached $10 million last year, according to Nielsen.
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