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Esurance has split its media planning and buying responsibilities between Starcom and incumbent Havas Media, following a review.
Starcom, a Publicis Groupe agency, will join the brand's roster in the lead role on strategic media planning for TV, radio, out-of-home, print and digital. Those responsibilities were previously handled in-house.
Starcom has also taken on media buying chores for Esurance's general advertising in TV, radio and out-of-home. Havas, the incumbent on the account, previously handled buying for TV and radio.
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