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Roughly one-half of business-to-business marketing leaders across the globe said their budgets have been impacted in some way due to the current economic climate, but 76% remain optimistic about their strategy over the next six months, according to the new global B2B Marketer Sentiment study from LinkedIn.
The professional network surveyed more than 1,700 b-to-b marketing leaders worldwide, and it found that the optimism it mentioned varied by region, with 94% of respondents from India, 92% from Saudi Arabia and 91% from the U.S.
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